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Saturday, March 23 2013
Groupon Carpet Cleaning 2013:

This past week I received an email from a real estate agent whom I have cleaned a lot of houses for over the past (6) years. This lady is a great realtor and she is a great person as well. She was closing escrow on a house and wanted an estimate from me. To save time, the house is located on the other side of town, she gave me a detailed description of the home and the future occupants' expectations. I gave her an estimate of $195.00. This is a small single story home that would take me approximately 2 1/2 hours to properly clean using my 12 Step Cleaning Method.

She came back to me after a few minutes and presented me with a Groupon offer of $59.00 for a whole house carpet cleaning. She ended the message with an LOL (laugh out loud). The carpet cleaner offering this $59.00 whole house carpet cleaning sold 610 Groupons. Since he has run several other Groupon offers over the past (4) months I estimated that he has (6) appointments per day - six days per week. Of the $59.00 offer the carpet cleaner will get half of that amount ($29.50) and Groupon will get the other half. The carpet cleaner will get $9.50 up front and the remainder will be spread out over (6) months. If you have ever hired a professional carpet cleaner you know that the first (20) minutes of the appointment is spent on inspecting the carpet, discussing stains, plan of action for cleaning, and possibly additional questions about certain stains, additional cleaning (These are called add-ons. Where the client adds on additional rooms, upholstery, rugs, etc.), and of course signing off on the work order. Not to mention the driving time to the appointment and the driving time from the appointment. Can you see the pattern?

In order for a carpet cleaning company to be able to clean (6) homes per day they are going to half to eliminate steps from their cleaning process. Even with a two man crew you will need to "Splash & Dash" every home in order to get them all done in one day. Can you imagine the pressure that the cleaning crew is under to meet these unrealistic expectations. In order to make a profit the carpet cleaning crew will have to use some high pressure sales tactics in order to get the client to buy more. The problem is the more the client buys the longer it will take to complete the work, the further behind the crew will get. As a side note this particular carpet cleaning company has an arrival window time of (5) hours. In other words they tell their customers that they will arrive somewhere between 12noon and 5pm. I suggested to the client that before they buy the "deal of the day" that they should contact the carpet cleaning company and ask how many steps there is in their cleaning process. The answer was (2). I got the job.

It goes without saying "Cheap things aren't good and good things aren't good." 

Until Next Time,

Michael Hull



 
Posted by: Michael Hull AT 11:51 am   |  Permalink   |  0 Comments  |  Email
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We provide professional tile, grout, carpet cleaning services for home and businesses in the following California cities: Sacramento, West Sacramento, Elk Grove, Wilton, Galt, Lodi, Stockton, Laguna West, Rancho Murieta, Mather, Rancho Cordova, Folsom, El Dorado Hills, Rescue, Cool, Carmichael, Fair Oaks, Orangevale, Antelope, Roseville, Lincoln, Loomis, Rocklin, Natomas, Citrus Heights, and Slough House. We will travel to other areas.

 

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